Nationwide Series heads to Iowa

Autoracing Betting Lines

07/27/2010 - Newton, IA (Sportsbook Betting Lines) - Series: NASCAR Nationwide. Date: Saturday, July 31. Race: U.S. Cellular 250. Site: Iowa Speedway. Track: 0.875-mile oval. Start time: 7:30 p.m. (et). Laps: 250. Miles: 218.75. 2009 winner: Brad Keselowski. Television: ESPN 2. Radio: Motor Racing Network (MRN)/SIRIUS NASCAR Radio.

While the Sprint Cup and Camping World Truck Series run at Pocono Raceway, the Nationwide Series competes at Iowa Speedway. It's the second time NASCAR's second-tier series races at the 0.875-mile oval.

Eight drivers -- Clint Bowyer, Kyle Busch, Kevin Harvick, Brad Keselowski, Paul Menard, Michael McDowell, Joe Nemechek and Reed Sorenson -- will do the Pocono/Iowa combo this weekend.

Keselowski currently holds a 205-point lead over Edwards.

Last Saturday at O'Reilly Raceway Park at Indianapolis, Edwards' 2nd-place finish compared to an eight-place run for Keselowski allowed Edwards to trim 23 points from Keselowski's lead.

"We had a great race last week at O'Reilly Raceway Park and made up some ground in the championship run; we need to build on that at Iowa," Edwards said.

Keselowski is the defending race winner at Iowa.

When the series competed at Iowa for the first time one year ago, Keselowski and his then crew chief, Tony Eury Sr., gambled on old tires. Keselowski remained on the track, while most of the leaders pitted during a late-race caution. He managed to pass Kyle Busch for the lead with nine laps to go and then held off Busch for the win.

In addition to his race winnings, Keselowski collected a $75,000 bonus from series title sponsor Nationwide Insurance for scoring the victory in the third "Dash 4 Cash" event on the 2009 schedule. Full-time series regulars and part- time/limited series-only regulars are those eligible for the insurance company's bonus program. No driver earned the prize money at Nashville and Kentucky earlier in the season.

In April, Harvick, who was then a full-time Nationwide competitor, won $25,000 in the first "Dash 4 Cash" race of the year at Nashville. Joey Logano wasn't eligible for the bonus when he won in June at Kentucky, so the bonus has rolled over to $50,000 for Iowa. Harvick and Busch will not eligible at Iowa, as they will try to spoil the reward for the regulars.

"I'm pretty excited about going back to Iowa Speedway for the Nationwide Series race," Harvick said. "Last year, we didn't have the finish we wanted due to a parts failure, but I'm ready to go back and show what we can really do at Iowa."

Forty-seven teams are on the preliminary entry list for the U.S. Cellular 250.

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Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

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